Online ShopStand up-to-date data on weekly flyer options, Rollback & clearance items, exclusive merchandise, and Walmart offers. As the revenues from online gross sales continued to develop considerably researchers identified different types of on-line customers, Rohm & Swaninathan 7 recognized 4 classes and named them “convenience consumers, selection seekers, balanced patrons, and store-oriented customers”.
A typical on-line retailer allows the shopper to browse the firm’s range of products and services, view photos or images of the products, along with information about the product specifications, features and prices. An internet store evokes the bodily analogy of buying products or services at an everyday “bricks-and-mortar” retailer or purchasing middle ; the process known as business-to-client (B2C) on-line buying.
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