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Because the revenues from online sales continued to grow considerably researchers recognized various kinds of on-line consumers, Rohm & Swaninathan 7 identified 4 categories and named them “convenience customers, selection seekers, balanced consumers, and store-oriented shoppers”.
The Nielsen Firm carried out a survey in March 2010 and polled more than 27,000 Web customers in 55 markets from the Asia-Pacific, Europe, Center East, North America, and South America to take a look at questions akin to “How do customers store on-line?”, “What do they intend to buy?”, “How do they use various on-line buying internet pages?”, and the affect of social media and different factors that come into play when customers try to determine the best way to spend their money on which product or service.
They centered on buying motivations and located that the number of merchandise accessible and the perceived convenience of the shopping for online expertise had been important motivating components. Online procuring has come alongside manner since these early days and -in the UK- accounts for vital percents (relying on product class as percentages can vary).
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