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four Specifically, the expansion of the internet as a safe purchasing channel has developed since 1994, with the first gross sales of Sting album ‘ Ten Summoner’s Tales ‘. 5 Wine, candies, and flowers soon followed and were among the many pioneering retail categories which fueled the growth of on-line purchasing.
As the revenues from online gross sales continued to develop considerably researchers identified different types of on-line customers, Rohm & Swaninathan 7 recognized 4 categories and named them “comfort shoppers, selection seekers, balanced buyers, and store-oriented shoppers”.
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