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A typical on-line retailer permits the consumer to browse the company’s vary of services and products, view pictures or photos of the merchandise, together with details about the product specs, options and costs. An online-based retailer evokes the bodily analogy of shopping for providers or merchandise at a each day “bricks-and-mortar” retailer or shopping for center ; the method is called enterprise-to-consumer (B2C) on-line procuring.