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As the revenues from online gross sales continued to develop considerably researchers identified various kinds of online shoppers, Rohm & Swaninathan 7 recognized four categories and named them “comfort buyers, selection seekers, balanced consumers, and retailer-oriented buyers”.
Some ask for a shopper’s address and telephone quantity at checkout, although customers might refuse to provide it. Many bigger stores use the tackle information encoded on customers’ bank cards (often without their data) to add them to a catalog mailing listing.