Protect value in Travel and Tourism : PwC

As we shared in January when we announced the acquisition of the iconic Travel + Leisure brand, Travel + Leisure Co. will be supported by three branded business lines. Wyndham Destinations has become the umbrella brand for our vacation ownership clubs business line. Having laid the foundations for growth through increased investment in marketing and insight, Saga is on a mission to become a ‘superbrand’ for older consumers. Expedia says it is bucking the norm for travel booking firms by focusing on growing customer lifetime value and retention over chasing individual transactions …