Info load is a product of the spatial and temporal preparations of stimuli within the web retailer. Two important dimensions of knowledge load are complexity and novelty. Complexity refers back to the variety of completely totally different components or options of a site, usually the tip results of elevated information selection. Novelty includes the shocking, suppressed, new, or unfamiliar elements of the positioning. The novelty dimension may keep prospects exploring a shopping for web site, whereas the complexity dimension could induce impulse purchases. [newline]Subsequently, risk and perception would are additionally two important components affecting individuals’s’ habits in digital environments. There …