McVitie’s Hobnobs now in snap form

Pladis, the global snacking company, is extending its iconic McVitie’s Hobnobs range with the launch of McVitie’s Hobnobs Oaty Snaps. Available in two flavors – Vanilla and Caramel – these snacks are made with 100% wholegrain oats and are high in fibre.

McVitie’s Hobnobs Oaty Snaps combine Hobnobs’ signature oaty goodness with a satisfying snappy crunch. The Vanilla variant offers a light and delicious biscuit break, while the Caramel variant brings a rich, golden sweetness.

Baked to golden perfection, Hobnobs Oaty Snaps are ideal for everyday tea-break moments, crafted to pair perfectly with a cuppa. Both varieties are nHFSS, making them a more balanced snacking option without compromising on flavour.

According to the report, 100% wholegrain oats are used in the production of McVitie’s Hobnobs Oaty Snaps. This combines great taste with a more permissible way to enjoy a biscuit break.

Annalisa Fanali, Marketing Manager at pladis UK&I, explains that the launch of Hobnobs Oaty Snaps is timely, given the focus on fibre in British consumers’ diets. Many people are not getting enough fibre in their daily diets, and Hobnobs Oaty Snaps offer a delicious and more permissible way to enjoy a biscuit break.

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Hobnobs Oaty Snaps are inspired by the company’s oaty heritage, and are designed to be easy to dunk in a cup of tea or favourite beverage. The rectangular shape of the biscuits makes them easier to dunk than traditional round biscuits.

Whether it’s a mid-morning pause, an afternoon pick-me-up, or a quick moment of indulgence on the go, McVitie’s Hobnobs Oaty Snaps deliver the perfect balance of wholesome oatiness, satisfying crunch, and delicious flavour.

In practice, this development means that consumers who are looking for a more balanced snacking option can now enjoy a delicious and satisfying biscuit break without compromising on flavour.

McVitie’s Hobnobs Oaty Snaps (167g, RRP £1.49) are rolling out now across multiple retailers and discounters.

For more information on wholegrain oats and their health benefits, visit the Wikipedia page on the topic.