Fresh Thyme Running $5K Gift Card Giveaway With 5 Vendors

Fresh Thyme Market is giving away $5,000 in gift cards to shoppers in the Midwest through Sept. 1, aiming to increase spending per visit and encourage purchases from five specific vendors.

How to Enter the Fresh Thyme Sweepstakes

MyThyme Rewards members can earn one entry per day by making a qualifying in-store purchase of $50 or more. The program offers a bonus entry for each qualifying purchase that includes a product from one of five participating brands: Ancient Nutrition, Hippeas, KidFresh, Kodiak, or Mighty Spark.

Shoppers must provide their phone number or scan their loyalty barcode at checkout to qualify for the drawing. The contest is open to adults 18 and older in Iowa, Illinois, Indiana, Kentucky, Michigan, Minnesota, Missouri, Ohio, Pennsylvania, and Wisconsin. A no-purchase option is available for those who wish to enter without buying anything.

Vendor Incentives and Loyalty Programs

The vendor bonus gives suppliers a measurable incentive to drive trial tied directly to loyalty data. By rewarding repeat trips rather than a single large stock-up, the program targets basket size rather than total volume.

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“Through the 5K Giveaway, Fresh Thyme is joining with these leading brands to create another opportunity to support and reward our customers,” said President Liz Zolcak. “We know families are focused on making every grocery dollar go further, and they shouldn’t have to sacrifice freshness or quality to do it.”

Existing Value Programs

This giveaway follows the April addition of MyThyme Rewards Points, which gives members 10 points per dollar with no cap. These points can be redeemed in $5 increments through the Fresh Thyme app. Other current value programs include Freshly Locked Deals, which holds prices on seasonal items, weekly price reductions across thousands of items, and $6 daily deals on prepared items like rotisserie chicken and sushi.

The Downers Grove, Illinois-based grocer also is running its Summer Grab & Give program, which lets shoppers purchase food and personal care items for donation through Feeding America partner food banks. Fresh Thyme operates about 70 stores in the Midwest.