Checkers launches Stickables collectible sticker campaign with golden prizes

Checkers has launched a new collectible sticker campaign called Stickables, featuring 50 unique stickers with special effects. These stickers showcase iconic South African brands like Duracell Bunny, Oros, Bar-One, and Sixty60.

The campaign taps into the global resurgence of collectibles, where consumers seek physical items for entertainment, self-expression, and social connection. Checkers aims to recreate the excitement of opening blind collectibles, trading, and completing sets.

Exclusive to Xtra Savings members, customers receive a sticker for every R200 spent, up to 10 stickers per transaction. The collection includes rare golden stickers, which offer a chance to win R1 million by scanning a QR code.

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A Sticker Book, priced at R99.99, is available in teal, orange, and pink for collectors to store and display their stickers. Swop Days will be held on October 3, 17, and 31, allowing collectors to trade and compare their collections.

The campaign runs from September 21 to November 8, 2026, adding excitement to weekly shopping trips. As collectors hunt for stickers, the thrill of finding rare items and completing sets will keep them engaged.

With the growing popularity of collectibles, Checkers’ Stickables campaign is likely to attract a wide range of customers, from casual shoppers to dedicated collectors. As the campaign progresses, it will be interesting to see how collectors respond to the challenge of finding all 50 stickers and the rare golden ones.