The average American spends at least a few hundred dollars on clothing every year. That is covering everything from socks to pants and jackets. If you are the type of person who regularly buys new clothes, where you buy them is just as important as what you buy.
The Stockist is a men’s and ladies’ clothing store in Salt Lake City, Utah. They represent one end of the spectrum – the small, local boutique that offers a limited number of brands. On the other end of the spectrum is the big-box department store with men’s and ladies clothing departments bigger than The Stockist’s entire operation.
In the middle are the specialty clothing retailers that operate in strip malls and indoor malls. They tend to carry high-end brands from manufacturers you would expect to see on international runways. What makes each of these appealing to their respective customers would make for an interesting study in shopping habits.
Bottom Line Price
So, what is it that you like most about your favorite clothing store? For some people, bottom line price is the golden ticket. They shop with a budget in mind. When it’s time for new blue jeans, they want to get as many pairs as possible with the money they have to spend.
This type of shopper is drawn to the big-box department store. That is what big-box stores do best. They buy in volume to keep prices low. But they do not stock some of the more important brands people are willing to pay extra for.
Smaller boutiques with just a single location tend to feature brands you cannot find at big-box department stores or strip mall clothing outlets. These brands will never be seen on the runway, yet they do not lack in quality or uniqueness.
These types of brands do very well in small boutiques because they appeal to the boutique audience. There is an air of sophistication and exclusivity in shopping at a boutique. Wearing off-brand clothing is a demonstration of that exclusivity worn proudly out and about.
In many cases, local boutiques combine exclusive designer clothing with social causes. That adds to the mystique. Perhaps this is the type of clothing store that most appeals to you.
Those middle-of-the-road clothing stores – the ones that operate in malls and strip mall properties – are by no means middle-of-the-road in their pricing and branding. These are the types of clothing stores that feature names like Gucci, Louis Vuitton, and Hermes.
The consumers these types of clothing stores appeal to are those who do not mind paying more for what they want. Moreover, they appreciate the fact that their favorite designers are well known. They can walk down the street wearing a designer top and know everyone they encounter will recognize the name.
Sales and Service Count
Beyond price and branding, what else counts? There are some consumers for whom sales and service are an absolute must. They want sales personnel to pay attention to them and their needs. They want customer service ready and willing to solve problems when they arise.
All of this may not matter to you if you are the kind of person who buys all your clothing online. You are not loyal to any particular retailer. You might be loyal to specific brands, but you will buy clothing from any online retailer selling what you want.
What do you most appreciate about your favorite clothing store? There are no right or wrong answers. We all have our own preferences, and that is a good thing – especially when it comes to clothing.