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When a web based store is set up to allow companies to buy from another companies, the method is called business-to-business (B2B) online buying. One of many great benefits of online procuring is the power to read product reviews, written either by experts or fellow on-line shoppers.
Because the revenues from online gross sales continued to grow significantly researchers recognized several types of online customers, Rohm & Swaninathan 7 recognized 4 classes and named them “comfort buyers, selection seekers, balanced consumers, and store-oriented buyers”.