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As the revenues from online gross sales continued to grow significantly researchers recognized several types of on-line consumers, Rohm & Swaninathan 7 identified 4 categories and named them “convenience shoppers, selection seekers, balanced patrons, and retailer-oriented shoppers”.
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The Nielsen Firm carried out a survey in March 2010 and polled more than 27,000 Web customers in 55 markets from the Asia-Pacific, Europe, Center East, North America, and South America to take a look at questions corresponding to “How do consumers shop on-line?”, “What do they intend to buy?”, “How do they use varied on-line purchasing net pages?”, and the influence of social media and other factors that come into play when shoppers are trying to resolve methods to spend their money on which product or service.