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The Nielsen Firm conducted a survey in March 2010 and polled greater than 27,000 Internet users in 55 markets from the Asia-Pacific, Europe, Center East, North America, and South America to look at questions equivalent to “How do customers shop on-line?”, “What do they intend to purchase?”, “How do they use varied on-line purchasing net pages?”, and the influence of social media and different elements that come into play when consumers are attempting to decide the best way to spend their cash on which services or products.
In response, many retailers promise to not use client information for these purposes, Many web sites keep observe of consumer buying habits in an effort to recommend objects and other web sites to view. Some on-line stores have real-time chat options, but most depend on e-mails or telephone calls to deal with customer questions.
Because the revenues from online gross sales continued to grow considerably researchers identified different types of online buyers, Rohm & Swaninathan 7 recognized 4 categories and named them “convenience customers, selection seekers, balanced consumers, and retailer-oriented buyers”.
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