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When a web-based store is set up to allow companies to purchase from one other companies, the method is named enterprise-to-enterprise (B2B) online shopping. One of the great benefits of on-line shopping is the power to learn product evaluations, written either by consultants or fellow online buyers.
Because the revenues from online sales continued to grow considerably researchers recognized various kinds of online buyers, Rohm & Swaninathan 7 identified four classes and named them “comfort buyers, variety seekers, balanced buyers, and retailer-oriented shoppers”.
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They focused on shopping motivations and found that the variety of merchandise obtainable and the perceived convenience of the buying on-line experience had been important motivating components. Online purchasing has come along manner since these early days and -in the UK- accounts for significant percents (depending on product class as percentages can range).